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4A’s Strategy Festival
October 4-6, 2015
New York, New York
“The things that happen to you are way more powerful than the things you hear about.”
~ Darren McColl, Sapient Nitro
“The closer you are to the person in the story, the more meaningful it is for you.”
~ Darren McColl, Sapient Nitro
“Think about creating worlds, not ads.”
~ Darren McColl, Sapient Nitro
“Strategy (at Google) doesn’t exist in the same way as at Creative Agencies.”
~ Venetia Taylor, Google
“Google’s bad-ass Adv Tech engineers see themselves as Doer-Dreamers, which is just like Planners.”
~ Venetia Taylor, Google
Visual Quote:
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Image Credit
“Under Armour’s original attempts to appeal to women (before later success) amounted to ‘pink it and shrink it.’”
~ Candace Chen, Droga5
“Google signs up a new partner every day of the year.”
~ Venetia Taylor, Google
“Clients always have more money. It’s amazing what they can find when they fall in love with an idea.”
~ Friz Kuhn, The Martin Agency
“I wouldn’t write the typical case arc of ‘oh we were doomed, we had the idea!, we saved the world.’” (on what Apple allows)
~ Marc-Antoine Jarry, TBWA
“We are not creativity, we are in the business of creativity.”
~ Daniel Cherry, NJ Devils
Conference Link: 4A’s Strategy Festival
